Privacy Policy

Stalder & Reid respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit stalderandreid.com, place an order, create an account, contact us, request a return or warranty service, subscribe to marketing communications or otherwise interact with Stalder & Reid.

It also explains your rights under applicable United Kingdom data protection law, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

1. Who We Are

Stalder & Reid is operated by PURA VIDA ECOM SOLUTIONS LTD, a private limited company registered in England and Wales under company number 16579115.

Legal business name: PURA VIDA ECOM SOLUTIONS LTD
Company number: 16579115
Registered office: Office 12 Initial Business Centre, Wilson Business Park, Manchester, United Kingdom, M40 8WN
Registered in: England and Wales
Website: stalderandreid.com

PURA VIDA ECOM SOLUTIONS LTD is the data controller responsible for the personal information described in this Privacy Policy.

For privacy and data protection enquiries, please contact:

Stalder & Reid Privacy
Email: clientservices@stalderandreid.com

For general customer, product or order enquiries, please contact:

Stalder & Reid Client Services
Email: clientservices@stalderandreid.com

2. Personal Information We Collect

The personal information we collect depends on how you interact with Stalder & Reid and our website.

Identity and Contact Information

We may collect information including:

• your name;
• email address;
• telephone number where provided or required;
• billing address;
• delivery address;
• account login and account-related information where applicable; and
• other contact details you provide to us.

Order and Transaction Information

When you place or attempt to place an order, we may collect and process:

• products ordered;
• order number;
• order value;
• billing and delivery information;
• delivery method;
• payment status;
• transaction information;
• returns and refunds;
• warranty and after-sales information; and
• information relating to order verification or fraud prevention.

Payments are processed through the secure payment providers made available at checkout. You should never send full payment-card details to Stalder & Reid by email or other unsecured communication method.

Customer Service and Communications

We may retain information you provide when you:

• contact Stalder & Reid Client Services;
• ask a question about a watch or other product;
• request assistance with an order;
• request a cancellation;
• request a return or refund;
• make a warranty or after-sales enquiry;
• submit a form through our website; or
• otherwise communicate with us.

Technical and Usage Information

When you access or use stalderandreid.com, we may automatically collect certain technical information, including:

• IP address;
• browser type and version;
• device type;
• operating system;
• language and browser settings;
• pages viewed;
• links or features interacted with;
• referring website or page;
• session information;
• approximate location derived from technical data; and
• cookie or similar technology identifiers.

Marketing Information

If you subscribe to The Stalder & Reid Edit or otherwise agree to receive marketing communications, we may process:

• your email address;
• subscription status;
• marketing preferences;
• unsubscribe information; and
• information about your interaction with communications where such tracking is permitted.

3. How We Collect Personal Information

We may collect personal information:

• directly from you when you place an order;
• when you create or use an account;
• when you contact Client Services;
• when you complete a website form;
• when you request a return, refund or warranty service;
• when you subscribe to marketing communications;
• automatically through our website and permitted cookies or similar technologies;
• from payment providers involved in processing or verifying a transaction;
• from fulfilment, logistics and delivery providers involved in an order; and
• from fraud-prevention, security or verification providers where appropriate.

4. How and Why We Use Personal Information

We process personal information only where we have a lawful basis for doing so.

Processing and Fulfilling Orders

We may use your personal information to:

• receive and process orders;
• verify order and payment information;
• process or confirm payment;
• prepare orders for dispatch;
• arrange delivery;
• provide tracking information;
• communicate about an order;
• manage cancellations;
• manage returns and refunds;
• provide warranty and after-sales support; and
• resolve order-related disputes or enquiries.

Lawful basis: performance of a contract with you, taking steps at your request before entering into a contract and, where applicable, compliance with legal obligations.

Providing Client Services

We use personal information to respond to enquiries, provide product information, resolve problems and provide support before and after a purchase.

Lawful basis: performance of a contract, steps taken at your request before entering into a contract and our legitimate interests in providing effective customer service.

Fraud Prevention, Verification and Security

We may process order, payment-status, device and transaction information to:

• verify transactions;
• protect customer accounts;
• prevent fraudulent or unauthorised transactions;
• detect misuse of our website;
• protect our systems; and
• comply with applicable legal or regulatory obligations.

Lawful basis: our legitimate interests in protecting customers and our business, and compliance with legal obligations where applicable.

Operating and Improving Our Website

We may use technical, usage and transactional information to:

• operate stalderandreid.com;
• maintain website security;
• diagnose technical problems;
• understand how visitors use our website;
• improve navigation and usability;
• measure website performance;
• improve merchandising and product presentation; and
• develop our services and customer experience.

Lawful basis: our legitimate interests and, where required by applicable law, your consent.

Legal, Accounting and Business Administration

We may process information where necessary to:

• maintain accounting and transaction records;
• meet tax and regulatory obligations;
• manage disputes;
• respond to lawful requests from public authorities;
• establish, exercise or defend legal claims; and
• protect our legal and commercial interests.

Lawful basis: compliance with legal obligations and our legitimate interests.

5. Marketing Communications

Where permitted by law, Stalder & Reid may send marketing communications relating to:

• new arrivals;
• considered product selections;
• watch gifting;
• seasonal edits;
• genuine offers and promotions; and
• other Stalder & Reid news.

We will rely on consent where consent is legally required.

Where permitted under UK electronic marketing rules, we may rely on the existing-customer "soft opt-in" only where all applicable conditions have been satisfied.

Every marketing email will include a way to unsubscribe.

You may also ask us to stop sending marketing communications at any time by contacting: privacy@stalderandreid.com .

Opting out of marketing will not prevent us from sending essential transactional or service communications relating to an order, return, refund, warranty enquiry or other customer-service matter.

6. Cookies and Similar Technologies

Stalder & Reid uses cookies and similar technologies for purposes including operating the website, maintaining shopping functionality, remembering preferences, improving website performance and, where permitted, analytics and advertising.

Some cookies and technologies are strictly necessary for the website, shopping bag, security and checkout to operate.

Other technologies, including certain analytics, personalisation or advertising technologies, will be used only where permitted under applicable law and, where required, after you have provided consent.

You can manage available cookie preferences using the cookie or consent controls provided on our website.

For further information, please refer to our Cookie Policy.

7. Who We Share Personal Information With

Stalder & Reid does not sell customer personal information or customer contact details.

We may share personal information where reasonably necessary with organisations that help us operate our business and provide our services.

These may include:

• Shopify and ecommerce technology providers used to operate and maintain our online store;
• payment providers used to process or verify payments;
• fulfilment partners involved in preparing or dispatching orders;
• delivery and logistics providers involved in delivering or returning orders;
• fraud-prevention, identity-verification and security providers;
• hosting, technology and IT providers;
• customer-service technology providers where applicable;
• email and communications providers;
• analytics providers where configured and lawfully permitted;
• advertising platforms, including Google and Meta services where configured and lawfully permitted;
• professional advisers, including accountants, auditors, insurers and legal advisers;
• banks and financial institutions where necessary in connection with payments or disputes; and
• regulators, law-enforcement agencies, courts or other public authorities where disclosure is required or permitted by law.

Service providers are expected to process personal information only for authorised purposes and subject to appropriate security, confidentiality and data-protection arrangements.

8. Shopify

Our online store is hosted using Shopify.

Shopify provides the ecommerce technology that enables us to display products, manage shopping functionality and process online orders.

As part of providing these services, Shopify may process personal information in accordance with its applicable privacy and data protection terms.

9. Payment Providers

Payments are processed through the payment methods and payment providers displayed at checkout.

Payment providers may independently collect and process information necessary to authorise, authenticate and complete a transaction.

Their handling of personal information may also be governed by their own privacy policies and legal obligations.

10. Analytics and Advertising

Subject to applicable consent requirements, we may use analytics and advertising technologies to:

• understand website usage;
• measure website performance;
• measure conversions;
• understand marketing effectiveness;
• improve advertising campaigns; and
• present relevant advertising.

These technologies may process information such as:

• IP address;
• device identifiers;
• browser information;
• website activity;
• pages viewed;
• products viewed;
• shopping interactions;
• purchase information; and
• advertising interactions.

Where required by law, non-essential analytics or advertising technologies will not be activated until the appropriate consent has been obtained.

11. International Transfers

Some of the technology, payment, analytics, communications, ecommerce or other service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is permitted under UK data protection law.

Depending on the country and provider, these safeguards may include:

• UK adequacy regulations;
• recognised contractual safeguards;
• the UK International Data Transfer Agreement;
• the UK Addendum to recognised standard contractual clauses; or
• other legally permitted transfer mechanisms.

You may contact privacy@stalderandreid.com if you would like further information about safeguards applicable to a particular international transfer.

12. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.

Retention periods may depend on factors including:

• the nature of the information;
• whether you have placed an order;
• the duration of our relationship with you;
• accounting and tax requirements;
• warranty and after-sales obligations;
• fraud-prevention requirements;
• the existence of a dispute;
• applicable limitation periods; and
• other legal or regulatory requirements.

Personal information may therefore be retained where reasonably necessary to:

• administer completed orders;
• process returns and refunds;
• provide warranty or after-sales assistance;
• maintain accounting records;
• meet tax and legal obligations;
• prevent fraud;
• resolve disputes; and
• establish, exercise or defend legal claims.

When personal information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

13. How We Protect Personal Information

We use appropriate technical and organisational measures designed to protect personal information from:

• unauthorised access;
• unlawful use;
• accidental loss;
• alteration;
• unauthorised disclosure; and
• other misuse.

Our website and checkout use secure encrypted connections.

Payment processing is handled using secure payment technologies and payment providers made available at checkout.

Access to business systems and customer information is restricted where appropriate.

Although we take reasonable steps to protect information, no website, internet transmission or electronic storage system can guarantee absolute security.

14. Your Data Protection Rights

Depending on the circumstances and the legal basis on which we process your information, you may have the following rights:

Right of Access

You may have the right to request a copy of personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate personal information or complete information that is incomplete.

Right to Erasure

In certain circumstances, you may ask us to delete personal information we hold about you.

Right to Restrict Processing

In certain circumstances, you may ask us to restrict how we use your personal information.

Right to Data Portability

Where the legal requirements are met, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.

Right to Object

You may have the right to object to certain processing based on our legitimate interests.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing that took place before consent was withdrawn.

15. Direct Marketing Rights

You have the right to object at any time to the processing of your personal information for direct marketing purposes.

You can unsubscribe from marketing emails using the unsubscribe link contained in the communication.

You may also contact: privacy@stalderandreid.com .

16. Exercising Your Rights

To exercise a data protection right, please contact:

Stalder & Reid Privacy
Email: privacy@stalderandreid.com

We may need to request information to verify your identity before responding to certain requests.

This is intended to ensure that personal information is not disclosed, changed or deleted at the request of someone who is not authorised to act for you.

Data protection rights are subject to legal conditions and exemptions, and not every right applies in every circumstance.

17. Automated Decision-Making and Fraud Screening

We or our service providers may use automated systems to assist with fraud prevention, transaction verification, payment security and risk assessment.

These systems may analyse transaction, order, payment, account, device or technical information to identify potentially fraudulent or unauthorised activity.

Stalder & Reid does not intend to make solely automated decisions about customers that produce legal or similarly significant effects unless such processing is legally permitted and all required safeguards and information are provided.

18. Children's Privacy

Our website and products are intended for a general retail audience and are not specifically directed at children.

We do not knowingly seek to collect personal information from children for marketing purposes where doing so would not be lawful.

If you believe that a child has provided personal information to us in circumstances that raise a privacy concern, please contact privacy@stalderandreid.com .

19. Third-Party Websites and Services

Our website may contain links to websites, platforms or services operated by third parties.

Stalder & Reid is not responsible for the privacy practices of third-party websites or services that operate independently of us.

We recommend reviewing the privacy information provided by those organisations before submitting personal information to them.

20. Complaints

If you have concerns about the way Stalder & Reid processes your personal information, please contact us first so that we can investigate and respond.

Stalder & Reid Privacy
Email: privacy@stalderandreid.com

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the United Kingdom's independent data protection regulator.

Website: ico.org.uk

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our business operations;
• our website;
• our technology or service providers;
• our products or services;
• legal or regulatory requirements; or
• our data protection practices.

The most recent version will be published on this page.

Where appropriate, material changes may also be communicated through the website or by other reasonable means.

22. Contact Us

For questions about this Privacy Policy, your personal information or your data protection rights, please contact:

Stalder & Reid Privacy
PURA VIDA ECOM SOLUTIONS LTD
Company number: 16579115
Office 12 Initial Business Centre
Wilson Business Park
Manchester
United Kingdom
M40 8WN
Email: privacy@stalderandreid.com

For general order, delivery, product, return or warranty enquiries, please contact:

Stalder & Reid Client Services
Email: clientservices@stalderandreid.com

Last updated: August 2026